The Walking Duck Knowledge Center
Answers to Your
Most Important Questions
Podcasts & Shows
Should Our CEO Have a Podcast?
Why Most Executive Podcasts Fail Before Episode 10
What Makes a Great Host?
Common Mistakes First-Time Hosts Make
What Makes a Great Interview?
What Producing a Daily News Show Taught Us About Booking Guests
Behind a Daily News Show
How Often Should a Business Podcast Publish?
Audio Podcast vs Video Podcast: Which Is Better?
How Long Should a Podcast Episode Be?
Video Strategy & Audience Growth
How to Build an Audience Through Video
Branded Shows vs Traditional Marketing
Conference Content That Lives Beyond the Event
How Communications Strategy Improves Production
Why Most Corporate Videos Get Ignored
Building Thought Leadership Through Video
Creating Content That Sales Teams Actually Use
Events & Conferences
How Do You Create Content at Industry Trade Events Like CES or Money20/20?
Conference Content That Lives Beyond the Event
What Should We Film at a Trade Show?
How Many Videos Can We Create from One Event?
Live vs Recorded Event Content
Production Costs & Budgeting
How Much Does Producing a YouTube Podcast Cost?
How Much Does It Cost to Produce Branded Videos?
What Should I Expect to Pay for a Webinar or Influencer Series of Videos?
Why Video Production Quotes Vary So Much
What's Included in a Production Retainer?
Agency vs In-House Production Costs
Production & Communications Insights
How Communications Strategy Improves Production
Behind a Daily News Show
What Producing a Daily News Show Taught Us About Booking Guests
Why Story Matters More Than Equipment
The Difference Between Production and Content Strategy
What Happens Before the Cameras Roll